Marketing Your Window Cleaning Business

water fed pole operatorFor your window cleaning business to be profitable, you will need a lot more than just a good computer, and fancy file cabinets. If this is your first service-oriented business, you may not have any clients yet. Don’t despair! In this video, we will discuss ways to promote your business and attract clients. Once you get your first few clients and word spreads about what a great job you are doing, you’ll soon have more business than you can handle.

I want to talk about the different ways to advertise and promote, and then I will teach you the sales methods that work the best. Letting the world know your business is up and running will bring clients your way, and here are a few tools that will assist with that.

Business Cards: Business cards are great way to advertise at a very low cost. Your business card serves as a reminder to a prospective customer that you are only a phone call away. Because business cards are so inexpensive, distribute them freely to people and businesses within your network. Give as much away as you can, even if you have to buy more every month. Remember, the quality of your cards can have a direct affect on turning prospects into customers. A great website to find high quality, yet inexpensive business cards is www.vistaprint.com.

Colored Door hangers: Although door hangers are a little more expensive than having fliers made, they have a more professional appeal to them. They are more visible and obviously hard to miss. They tend to be read more than fliers, since fliers saturate residential neighborhoods already.

Magnetic Door Signs: These signs are usually 12” x 24” and come in a pair when ordered. This is an absolute must for your business. This is a full fledge advertisement on wheels.

Website: This is a must have tool for your business. Spend the money on having one developed and marketed. If you want some clients really quickly try groupon or living social. My friend Rikardo from Bling Bling window cleaning got over 600 clients with one Groupon.

Creating Your Website and Marketing Materials

A website is vital to your business, and make sure that you get one up and running as soon as possible. I think it’s somewhere around 73% of the population now uses the internet to find a new service or product that they are in need of. Potential clients can find out what services you offer, where you’re located, how to get in touch with you, and what you can do for them. When it comes to promoting your company, I wouldn’t think of not having a web site. Most of the other window cleaners I have talked to have web sites, although not all of them had one when they launched their businesses. Without exception, the ones who later added web sites said they noticed an increase in business almost immediately. Obviously the type of web site that will get you the most notice- and the most clients- is one that’s professionally designed. Shop around and see how much it is to develop one. I think you can get a decent site done for anywhere between $500 and $2000. Another great way to go is to buy a web site template, and then have a designer edit the correct data for your business into the template. I would recommend going this route the most.

The second thing you need to do is to optimize your website after it’s built. This places your web site around the top 3 or 4 of Google and Yahoo in your local area. The best company out there that I have found that will put your web site in the top three of Google and Yahoo is called SEP Pros. You can call them at 909-592-7074, or visit their website at www.seppros.com. I know there are a ton of other companies out there doing search engine optimization, and you will get calls from them frequently, but this one is by far the best one out there. Just call them and you can obtain a free quote over the phone.

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